August Alsina and Lil Wayne reunite and unapologetically celebrate the life and grind in the music video for their new single “Why I Do It,” off Alsina’s anticipated sophomore album This Thing Called Life.
Directed by Payne Lindsey, the video features August and Wayne in a behind-the-scenes setting, acting out their grandiose lifestyle of notoriety as animated images fly around them.
The message here is:
“Fame looks glamorous, but it’s not always what you think it is.”
This Thing Called Life is due out later this year. August will also head to Australia with Chris Brown on a special leg of Breezy’s “One Hell of a Night” tour in December.