The pressure to post amazing photos on Instagram is real, but in this tragic story, one teen went too far to capture a stunning image.
Last week, Andrey Retrovsky, 17, climbed to the top of a building in Vologda, Russia, with a friend in hopes of snapping a photo that made it appear as if he was falling from the roof.
The teen was secured by a rope which failed during the photo session, sending Andrey plunging nine stories to the ground. His fall was slightly cushioned by some bushes below.
While Andrey didn’t immediately die on impact, he succumbed to his injuries two hours after being admitted to a nearby hospital.
In Andrey’s native Russia, a group of teens known as “Roofers” bond over taking daring Instagrams from the roofs of high-rise buildings, often after sneaking in illegally.
The photos might be breathtaking, but selfie-related injuries and deaths in Russia are now on the rise.
This incident is the latest of many, which has prompted the Russian government to start a “Safe Selfie” campaign urging citizens to proceed with caution.
10 Russians died and more than 100 were injured while taking selfies.
The tagline reads,
“Even a million likes on social media are not worth your life.”