Earlier in May, Soulja Boy tweeted about a $400 million deal being confirmed.
On Friday World Poker Fund Holdings (WPFH) and the 25-year-old rapper announced their five year contract officially.
The company plans to promote their online services through Soulja Boy’s social media accounts, which contain over 15 million followers.
Today, World Poker Fund Holdings, a developer and operator of online and event-based social gaming platforms and brands, confirmed that they had a 5-year $400 million deal with with Soulja Boy.
The decision for Soulja Boy to engage with WPFH comes on the heels of the recent success of Nas, Sean “Diddy” Combs and 50 Cent’s investment and ambassador brand deals with technology and consumer products like Ciroc and Vitamin Water.
However, unlike Nas, Diddy and 50 Cent, Soulja Boy is arguably the world’s youngest music mogul to complete a deal of this magnitude.
At 25, he is one of most influential urban entertainers and artist on social media today, boasting a social media following of over 15 million.
Soulja Boy will mobilize his network to promote World Poker Fund’s online gaming assets such as CelebrityWorld.com and its soon-to-launch “in-flight gaming” platform which aims to service the 3 billion plus global travelers across multiple airlines worldwide.
Soulja Boy, “I invest in things I understand.
I enjoy music, and of course gaming.
Being an influencer is a form of currency.
Having portfolio diversification is critical if you want to be an effective brand ambassador.
With regards to World Poker Fund, I believe in its strategy, its team, the vision, and management’s ability to target its financial goals.”
says Soulja Boy. He is taking his influence to the next level.
The deal is one of the largest a rapper has made, not to mention the youngest considering he is only 25.